About
For the 2024 Spring Break Season, Fun Spot America needed a bright new marketing campaign to advertise our theme parks during one of Orlando's and Atlanta's busiest times of the year.
For the 2024 Spring Break Season, Fun Spot America needed a bright new marketing campaign to advertise our theme parks during one of Orlando's and Atlanta's busiest times of the year.
"Spring Breakaway" is a multi-market integrated digital campaign that showcases Fun Spot America as the ultimate destination for affordable, family-friendly fun during Spring Break.
Storytelling through design is an emphasis on every project. Even a digital marketing campaign has the chance to suggest a narrative that viewers can resonate with; all while representing the brand.
This concept pulls retro visuals from the 1990s, such as colorful stickers and composition notebook textures, to capitalize on the nostalgia trend. These combined elements suggest a student who has covered their notebook with stickers of their soon to be Spring Vacation at Fun Spot America.
By breaking the target demographics into distinct groups, we can create visual interest between the ads while emphasizing various key points of the theme parks.
As this campaign would exist in multiple markets and represent different theme park locations, the headlines and imagery had to be tailored to each market to allow for better representation. For example, the headline "Breakaway at Full Speed" was used exclusively for our Atlanta market as ArieForce One is available only at our Georgia park.
Creative Lead: Brad Sheeler
Graphic Design: Brad Sheeler
Motion Graphics: Fabio Malafaia
Video Editing: Fabio Malafaia
Programatic Ads: Sasha King
Commercial Spots: Spectrum
Graphic Design: Brad Sheeler
Motion Graphics: Fabio Malafaia
Video Editing: Fabio Malafaia
Programatic Ads: Sasha King
Commercial Spots: Spectrum
