Fun Spot America has locations in both central Florida and Georgia. Over the years, the company’s outdoor creatives featured various designs that began to feel mismatched. From a viewers perspective, it was difficult to see a cohesive brand presentation and resulted in poor brand recognition.
To fix this, I designed a campaign that focuses on the best thing about Fun Spot: having fun! Utilizing elements from our evergreen marketing campaign, I created a series of billboards that featured bright and eye-catching colors paired with witty headlines to better connect the various boards. In doing so, the public could now have an easier and more engaging way to connect with the Fun Spot brand.
