Category
Creative Direction, Themed Experience Design, Event Design
Creative Direction, Themed Experience Design, Event Design
About
"Funoween: A Huge Halloween Celebration" is Fun Spot America's trademarked Halloween event that is celebrated at all three of Fun Spot locations. The event is a rebranding of the parks original Halloween offering, HUGE Halloween. This concept allows for Fun Spot to create a unique and branded offering to park guests that creates stronger brand recognition with a revitalized event.
"Funoween: A Huge Halloween Celebration" is Fun Spot America's trademarked Halloween event that is celebrated at all three of Fun Spot locations. The event is a rebranding of the parks original Halloween offering, HUGE Halloween. This concept allows for Fun Spot to create a unique and branded offering to park guests that creates stronger brand recognition with a revitalized event.
I created Funoween from an initial concept, pitched the idea to Fun Spot's executive's and CEO, and then acted as the creative lead for all forms of the project. This included branding and design, event offerings, themed experience elements, marketing and advertising, as well as merchandise and retail signage.
In-park Signage
Photoback drops, Pole banners, and A-Frames
Photoback drops, Pole banners, and A-Frames
Billboards
Three versions seen on I-4
Three versions seen on I-4
Merchandise
Adult and youth shirts, Hoodie, Embroidered Cap, and Trick-Or-Treat Tote Bag
Adult and youth shirts, Hoodie, Embroidered Cap, and Trick-Or-Treat Tote Bag
