Company
Orlando Shakes
Orlando Shakes
Category
Video Editing and Motion Graphics
Video Editing and Motion Graphics
About
Part of the advertising campaign for each show at Orlando Shakes is a promotional video for broadcasting. These commercials air on WESH TV and are an extension of the design from the advertising campaign.
Part of the advertising campaign for each show at Orlando Shakes is a promotional video for broadcasting. These commercials air on WESH TV and are an extension of the design from the advertising campaign.
In addition to using the assets from the print and digital projects of the advertising campaign, the marketing department captures video footage of the final dress rehearsal to be used in the commercial.
To air the commercial before the show opens, I have a small window of time to edit the footage, create motion graphics or animation, and submit the appropriate file to the broadcast station. The commercials are used as paid advertisements on social media as well.
