Category
Creative Direction, Themed Experience Design, way-finding signage, and Branding
Creative Direction, Themed Experience Design, way-finding signage, and Branding
About
The "New York Burger Company" is a quick service restaurant located in the Fun Spot America Kissimmee location. The original location, "B.B. Grinders", was outdated and in need of a retheme due to conflicting branding and outdated menus. The creative department tasked me with creating the new visual identity and branding for the restaurant that would be implemented with new vinyl wrapping for the exterior of the building.
The "New York Burger Company" is a quick service restaurant located in the Fun Spot America Kissimmee location. The original location, "B.B. Grinders", was outdated and in need of a retheme due to conflicting branding and outdated menus. The creative department tasked me with creating the new visual identity and branding for the restaurant that would be implemented with new vinyl wrapping for the exterior of the building.
Vinyl Wrapping and Overall Execution
After approval, the creative direction of New York Burger Company was executed with glossy vinyl wrapping. The process took two days overall and did not impact operations at the location. This helped to minimize the cost for production as the sales for the restaurant where not affected. Customers and guest were both excited to see the new graphics go up as they were installed!
This large scale design works seamlessly with the existing assets. The New York City mural provides a dynamic finishing touch to the overall design. Other physical elements of the location added to the realism of the creative direction too. When closed, the grey metal shutters contrast well with the colorful design yet are visuals one can see in the New York subway as well. At night, the overhead lighting gives a warm and inviting glow over the design.
