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Fun Spot's newest theme park is the addition of their Atlanta location in Georgia. While Fun Spot is well known in the Central Florida area, the Atlanta market is still new to the brand. For the summer of 2024, the marketing department launched a brand awareness campaign in the Georgia market to aid in brand recognition for the Atlanta population. This campaign mainly consisted of purchasing a number of static and digital billboards at vital locations throughout central Georgia.
Along with these billboards, all three parks would feature this campaign in park signage as the new evergreen campaign for internal elements such as flag poles, photo back drops, and more.
Fun Spot's newest theme park is the addition of their Atlanta location in Georgia. While Fun Spot is well known in the Central Florida area, the Atlanta market is still new to the brand. For the summer of 2024, the marketing department launched a brand awareness campaign in the Georgia market to aid in brand recognition for the Atlanta population. This campaign mainly consisted of purchasing a number of static and digital billboards at vital locations throughout central Georgia.
Along with these billboards, all three parks would feature this campaign in park signage as the new evergreen campaign for internal elements such as flag poles, photo back drops, and more.
